The CIPRIA MILANO concept has developed from the relationship between a quality designed product at an affordable price and a coherent and unified image. The formula we have analysed and applied for all countries where CIPRIA MILANO will be present consists of providing make-up and beauty instruments for the young, modern and urban woman for all her daily needs. This is one of the keys to our commercial success, in this initial phase of development. Our Collection of Make-Up is made of a great explosion of Colours and Shades, which gives ladies the freedom of choice, but may also constitute reason for uncertainty for the consumer’s purchase. Hence, how to sell Make-Up? How to reach the Equilibrium Point between the Fashion Trends, tastes of Single Consumers, and the will to improve faces and hide imperfections of the skin.

Distribution has kept pace with the evolution of the brand: first, the products were distributed through a single store; now the company is aiming at increased specialization, with dedicated retail outlets. From Europe to Middle East; at a breathtaking rate, CIPRIA MILANO has reached its target of 200 doors and the retail network numbers 5 Exclusive CIPRIA MILANO Stores in a little more than 1 year. These are the figures that summarise the distribution of the brand to this date. Expansion projections view the brand in the American market and in the Far East. The chosen formula is franchising, in which the company believes and invests.